Integrated Marketing

Why Integrated Marketing

Every company and market is unique, and determining the best marketing mix and integrating those elements into a coherent program requires a significant amount of research and experience.  Reaching the right types of clients, patients or customers is essential to successfully growing your market share, and an effective marketing program is critical to doing just that.  Every company has a specific set of unique goals and needs, and developing the right marketing program elements for YOUR company and then integrating them into a coherent marketing strategy is what we excel at.

Marketing Strategy Development and Implementation

A successful marketing program also requires that the performance of each of the elements be tracked and trended.  Ongoing analysis and testing are critical to continuously improving the efficiency and efficacy of any program to ensure that the return on a company’s marketing dollars (or ROI) is maximized.  Marketing any company is an iterative process that must be actively managed in order to remain effective as markets change and evolve.  Our integrated marketing programs typically incorporate a combination of online marketing elements, depending on the businesses specific needs, and may also include traditional marketing elements where appropriate.  Typical marketing programs include some combination of the following:

  • Website (re)Development, Monitoring and Reporting
  • Online Reputation Management
  • Social Media Marketing
  • Search Engine Optimization (off page)
  • Search Engine Marketing (PPC)
  • Behaviorally Target Advertising
  • Email Marketing Campaigns
  • Local Directory Listings (Google Places)
  • Television Advertising
  • Radio Advertising
  • Billboard Advertising
  • Newspaper Advertising
  • Print Directory Listings
  • Direct Mail Campaigns

What Not to Do

Many business’ marketing programs are a result of buying a print ad from a print ad company, having a website developed by another, SEO and PPC campaigns done by yet another company, and none of the efforts are ever coordinated.  These types of marketing or Ad “buys” are seldom successful, rarely tracked and never efficient.  Having someone direct and integrate all of a company’s marketing efforts is essential to the success of any business in today’s competitive marketplace and critical to growing revenue.